ARTIST PROFILE
Cowboy Illustrations is the creative frontier where art breaks free from the rules. Much like the Wild West, this brand embraces the raw, rebellious nature of illustration and animation, bringing together a wide range of mediums and techniques. While we often start with the traditional—like an old trailhand guiding the herd—we quickly veer into uncharted territories, pushing boundaries and exploring what art can truly do.
Just like a cowboy navigating open landscapes, Cowboy Illustrations is about juggling ideas, mediums, and emotions, crafting works that are as wild and unpredictable as the artist behind them. It’s a place where illustrations aren’t confined by conventions, and where the bold colours and graphic designs often mask deeper emotions—drawing viewers into a visceral experience, much like a heavy metal riff or a perfectly timed scene in a classic film.
There’s beauty in vulnerability, in showing the cracks where raw emotions and imperfections live, and Cowboy Illustrations aims to make you feel something real, something you can hold on to—whether it's a fleeting moment of sadness, nostalgia, or pure rebellion.
About the Artist
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Born in Wales and raised on a steady diet of classic 80s and 90s films, practical effects, and the epic sounds of heavy metal, Jody Beddoes has been chasing artistic frontiers from day one. Growing up in a household where art, music, and film reigned supreme, Jody found early inspiration in the works of Stan Winston, Jim Henson, and bands like AC/DC and Led Zeppelin—as well as all the bands that recorded nearby at the legendary Rockfield Studios. These influences shaped Jody’s love for storytelling through raw, expressive mediums, and fuelled her passion for metal music and practical effects.
With a BA Hons in Illustration from Cardiff Metropolitan University and a Masters in Illustration & Animation, Jody spent the lockdown years honing her skills, animating stop-motion characters and exploring the theme of the Unlikely Hero in 19th and 20th-century literature. Her work is a reflection of that gritty, rebellious spirit—balancing the rough edges of metal with vibrant, almost defiant colours that pull you in.
Cowboy Illustrations is Jody’s vision of a world where art isn’t bound by rules or existing structures. Her work is deeply inspired by the emotion and intensity of metal music, as well as the raw vulnerability that can be found in those moments of pure creative expression. Whether it’s posters, stop-motion puppets, or digital designs, her goal is always the same: to make people feel—to tap into those emotions that lurk beneath the surface and bring them into the light, even when they’re uncomfortable or unexpected.
In recent years, Jody has worked on a range of collaborative projects, including poster and design work for music festivals and merch design, while developing her own personal projects that explore the dark yet colourful world of Cowboy Illustrations. Stay tuned for what's coming next—because just like a cowboy riding into the unknown, the journey is full of surprises.